“… sfrattare l’arte e accogliere i prodotti tipici (verso i quali non ho alcuna riserva, beninteso, anzi…) significa, a me pare, prediligere un’immagine di città a misura del turista consumatore, piuttosto che del cittadino consapevole”. Condividiamo le parole di Marco Pierini, ex direttore della Galleria Civica di Modena ed esprimiamo a lui il nostro sostegno e la nostra solidarietà.
L’Antica Acetaia Villa Bianca aderisce alla protesta contro la decisione di destinare la Palazzina dei Giardini Ducali a sede del Villaggio del Gusto dal maggio all’ottobre 2015. C’è chi potrebbe chiedersi: “Ma come, proprio voi che producete il più famoso prodotto gastronomico della provincia di Modena, non siete felici della novità?”. La domanda sorge spontanea e in questo articolo spieghiamo perché la notizia non ci rallegra affatto.
La prima ragione è di ordine generale ed ha a che fare con il “dove”, con la scelta del luogo espositivo; la seconda motivazione, invece, è legata al “cosa”, ai protagonisti dell’esposizione.
DOVE — La Palazzina dei Giardini è stata, ed è, un importante luogo di formazione culturale per i cittadini modenesi. Dal 1983 è sede espositiva della Galleria Civica ed ospita mostre d’arte. La sua posizione e i suoi spazi sono congeniali all’esposizione. Perché allora non quella di prodotti tipici? Riteniamo che gli spazi per promuovere l’enogastronomia modenese vadano cercati altrove, senza toccare quelli dedicati all’arte. Inoltre, crediamo che per capire e conoscere i prodotti tipici non serva visitare un museo multimediale, ma i loro luoghi di origine e produzione.
COSA — Al “Villaggio del gusto” saranno presenti i consorzi che attualmente hanno sede al Palatipico. A rappresentare l’Aceto Balsamico Tradizionale di Modena DOP (Denominazione di Origine Protetta) sarà il “Consorzio Tutela Aceto Balsamico Tradizionale di Modena”; il suddetto consorzio ha ricevuto dal Ministero l’incarico di svolgere l’attività di vigilanza sui mercati, ma, nonostante ripetute richieste, non ha mai fornito informazioni sull’attività che svolge e neppure sull’utilizzo del contributo richiesto ai produttori (per approfondire questa questione vi invitiamo a leggere l’articolo “Aspettiamo risposte”.)
Con questo articolo invitiamo i produttori di Aceto Balsamico Tradizionale di Modena a unirsi alla protesta e a esprimere il loro parere.
Anton Zaitsev, television presenter of the Russian channel MY PLANET, visited the Antica Acetaia Villa Bianca, together with members of the film crew. The shooting, in addition to documenting the seat the vinegar, the premises of the attic with precious barrels of Traditional Balsamic Vinegar of Modena and the collection of ancient remains of craft and local peasant, were an opportunity for the Russian operators to appreciate the exceptional quality, the peculiarity and the placement of one of the most famous gastronomic product of our province.
The television program where the the Russian service will be shown, aims to document the excellent food from around the world. With his enthusiasm and creativity Anton presents the food in a fun and very enjoyable way.
After filming the crew of Moya Planeta Delicious Planet has tasted seasonal vegetables, squash, eggplant, fresh and dried fruit, all embellished with Traditional Balasamic Vinegar of Modena poured directly on the food from the glass vial designed by Giugiaro, who was recognized by the European Union as a single container for all the producers of a Protected Designation of Origin.
Thanks to Moya Planeta (Anton, Sasha, Vasily and Alexander), the great translator Eugenia and Francesca (Modenatur).
We have a present for you: a Christmas gift idea! If you buy our Traditional Balsamic Vinegar of Modena on our online shop you’ll receive as a gift a screen-printed table mat with the story of the ABTM!(one for each bottle!) Hurry! The offer expires December 15th!
The table mat measures 15 x 20 inches and tells the history of how the Traditional Balsamic Vinegar of Modena is done, from the harvest to the pressing of the grapes, from the cooking of the must to the aging in the barrels! It can be used both as a tablemat or as a cloth. The original drawing is by Irene.
Looking for a unique and special gift? Traditional Balsamic Vinegar of Modena is a precious gift for your friends and for yourselves. You can purchase our products directly from our online shop, and to make your gift even more special, ask for your custom label! What is it? Visit our shop! For more information please email us at firstname.lastname@example.org
Today is October 31. While many people are celebrating Halloween, we celebrate the birthday of our beloved Claudio! He taught us everything about the traditional balsamic vinegar and his story is the story of Acetaia Villa Bianca. Let’s start from the beginning: Claudio was born in Spilamberto, the balsamico home town. After attending classical studies he got a degree in Chemistry and taught this subject for 30 years.
He started taking an interest in balsamic vinegar since his childhood, when he enjoyed helping in pressing grapes and boiling must.
In 1976 he attended a graphology course held in Urbino University where he met Irene, the love of his life, with whom he had Emilio and Aurora.
He was at the head of Consorzio Produttori Aceto Tradizionale di Modena (Traditional Balsamic Vinegar from Modena Producers’ Consortium) from 1990 to 2003, obtaining the “Protected Designation of Origin”.
Breaking Balsamic is a parody of American television series Breaking Bad. Created by Turner Barr, the film was shot at Villa Bianca and talks about Traditional Balsamic Vinegar of Modena, the real one. Let’s take a step back. Fall 2013, the harvest is almost over, the visits at the Acetaia continue. Turner Barr, an American blogger who goes around the world in 80 jobs, comes to visit our acetaia. He works with us for a day: we harvest, we cook the must and we talk. He tells us his story and we narrate the story of our family, of our product: the passion for six generations. We show him the peculiarities of Traditional Balsamic Vinegar of Modena DOP, which has nothing to do with the other vinegars, and something clicks.
“Their devotion to the purity of traditional balsamic and the stark contrast between traditional balsamic that comes from the Emilia-Romagna region and the regular, over-the-counter street shit, reminded me of one of my favorite TV shows: Breaking Bad.” – Turner Barr
Turner proposes to shoot a parody of the show at Villa Bianca, about ABTM. At the time none of us had ever seen the series, however, we respond with enthusiasm to his proposal. A week later we receive a storyboard and a few days later the shooting started. What’s the plot? We do not want to ruin the surprise. Enjoy the show!
Behind the scenes of “Breaking Balsamic”
THANKS to: Nicholas Montemaggi (Blogville) for introducing as to Turner; to the genius and madness of Turner Barr who has involved us in this adventure, Emiliano Bechi Gabrielli who has done filming of incredible beauty in painful light conditions (rain, gray, dark), Moritz Vogel who edited the video, Alberto Lepri (El Grippo) a great actor for a day with a gorgeous Vespa and the two actresses who have lent their faces even though they do not appear in the video (Irene and Francesca). We invite you to visit Turner’s blog “Around the world in 80 jobs” and read his version of the facts.
Matador Network – How Breaking Bad analogies can land you a travel filmmaking gig di Turner Barr; Modena Today – Breaking Balsamic, i segreti dell’aceto balsamico diventano parodia by Francesco Folloni; The Local (Italy’s news in english) – Breaking Balsamic: See US writer’s potent parody by Sophie Inge; Digital Journal –Breaking Bad parody: Breaking Balsamic (Video) by Anne Sewell; Liberty Voice – Breaking Bad: Travel Blogger Made Parody Video ‘Breaking Balsamic’ by Anne Sewell.
Making Traditional Balsamic Vinegar of Modena is “one of my favourite jobs of all time this past year” word of Turner. Who is he? A young American blogger who travels the world doing different jobs then told through video, photographs and words in his blog “Around the world in 80 job”. In his article “Traditional Balsamic Vinegar Making Modena in Italy: the Balsamic Cook” he describes the day spent at Acetaia Villa Bianca. After spending a day’s work with him, we woke up wondering: “to work while having fun or to have fun while working?”. We invite you to visit his blog and see the video … more news soon!